to Sansui Bangladesh

Innovation centre

Sansui aims to inspire consumers around the world with innovation and fun through its unique combination of technology and entertainment based consumer electronics. Sansui continues to give utmost importance to Research & Development. Its focus on developing existing technologies and product engineering innovation, aimed at improving production efficiency leading to lowering cost of production.

The Company has R & D centres located at Aurangabad, Gurgaon; and in China with skilled engineers/experts working continuously on new products in FPD’s and CTV’s with several new features and innovations.

R & D activities include:

  • Market Trend analysis.
  • Study/Analyse Customer’s demands and changing needs.
  • Design/Develop products suitable for Indian climatic conditions as well as same for Export market.

Benefits derived from the R & D Activities:

  • Development of high end products
  • Introduction of Connect TV with a built in DTH facility with MPEG 4 DVB-S2 Digital signal
  • Introduction of LCD TV with "Faroudja" for immense picture performance and razor slim design
  • To accommodate recent changes in consumer preferences our R&D had focused on aesthetical importance of television panel and hence introduced brush finish with slim panels.
  • Introduction of unique "SMART TV" with a platform for "Internet TV" to enjoy Live Chatting, Browsing, Video Conferencing, Email Access, Blue Tooth Connectivity and many more applications to make LCD TV a real "SMART TV".

To align the Global needs and Company’s Vision of being committed to "Eco Logic":
Technology for Sustainable Life, R&D has developed:

  • Star Rated Products in Consumer Electronics Category:This technology offers energy savings of 15% of power consumption approximately to the benefit of consumers; and leading to effective utilization of power resources.
  • Introduction of further paint less product with a unique Hot and Cold Technology for moulding of part: This helps to reduce pollution generated due to hazardous chemicals used in plastic paints and its process. Customer can enjoy the high glossy finish with ultimate scratch resistance.

R & D activities carried out in various consumer electronic products and benefits derived from these activities: